Practical Idea & Visual Development

Practical Idea & Visual Development

Scamps & Idea development 
Taking forward further ideas generated from research to support my concept a plan and idea generation process was started. Ideas explored where to:

• Record the process of making the publication within my bedroom setting to show the possibilities of home publishing through accesible softwares and hardware but still create equally effective communications. 
• Show the streamlining of typographic communication with an end result showing emojis from this journey. 
• Show the digital repurposing of traditional typography and principles to show how communication has been repurposed using digital process's to change how its communicated. 
• Show how digestion of type has developed through the use of digital design tools as a development from physical production and distribution tools.

•  Use Rasmus & Madras for the transitioned digital typography morphed from experimental editing and manipulation of traditional blackletter and roman fonts. It also applies synthesis from my actual essay. 
• Create a scale of progression showing simple principles; Legibility, Visual interaction, minimal interaction pictorial elements. 
• Use the digital repurposing of typography from traditional to digital manipulation to show key periods of how certain technologies have developed how typography communicates. 
• Consider how to show a range of possible styles of the 2 fonts ie different sizes and weights as it is a type specimen and the purpose is to communicate the types possibilities as well as its future digital communicative potentials. 

• Gradients to reference technology and provide synthesis from past experimentations with screen printing and digital print back at the beginning of the year. 
• Layout main bodies of type within the limitations of letterpress, the digital manipulations will break these rules and show the potential of digital tools and how communication methods can be changed.
• Extract quotes from essay, relate the manipulations to what these quotes talk about and evidence to show synthesis. 

• The format will be a simple A5 booklet stitch bound. To start with the designed layouts will be made using indesign as a digital tool but replicating the limitation's of Guttenberg printing with classic Black letter and Roman fonts to show iconic typefaces within the development of typography been "signs for sounds" and transitioning into specifically designed and produced typefaces for mass distribution technologies. These layouts will then be manipulated using photoshop and illustrator to demonstrate and visualize iconic technological shifts on how typography is communicated and distributed. 

• To keep with the theme of type specimen inner leafs will be used to demonstrate the typeface used in the quote in varying styles and sizes to show the versatility of digital techniques even when using traditional typeface choices.  
• Each inner leaf and quote page will be mirrored with the digital manipulation to show the digital transition side by side. 
• As an expansion of my current practical research with the screen print & digital print posters the use of preset filters within digital softwares will be used to show western society's over reliance of technology. 
• Ideas to visualise through digital repurposing: Cut & Paste (References old type layout before publishing software, Pixilation (Show transition from physical print to screen based distributions), 3D (shows the repurposing of typography as it used to be a physical thing for letterpress, then transitioned to digital typeface but now theres been an insurgence of 3D rendered custom digital fonts), Breaking up/Deconstruction/Blur (Shows how the purpose of typography has been deconstructed and is no longer digested in ways it once was, little or no interaction is required to digest information so this shows this change), Transition between typography to texting to emojis with support from presets to show cyberspace technologies. 

Digital development 
Modular grid to reference pixels as modular grids are often used for screen based outputs, shows a merge between physical print and digital considerations with the margins following Guttenberg layouts as a reference to traditional mass distributions. 

Goudy and Times new roman where used for the Blackletter and Roman typefaces, both iconic style faces used in pre-digital type distributions and productions. The centre aligned and left aligned setting references layout limitations with these pre digital physical techniques, repurposed in digital ways. 

A frame was added to reference the furniture used in letterpress but the balance of the page was lost as I wanted a very minimal layout as the focus was the text and the quote and the contrasting experimental manipulation. 

A few layouts where tried with the type specimens, this elements focus was to show the possibilities of modern and accessible print process so alternative type layouts could be played around with making the most of digital process's. Vertical positioned subheads describing the typeface and pt size suited better when it comes to the balance and structure of the space. 

Bringing the original edits into manipulation softwares, turning the typography into repurposed edited images references the repurposing of typography to pictorial elements but still maintain communicative concepts. 

Playing around with preset filters to expand on current investigations into preset's within technology. 

An idea to find supporting quotes to add context to the now disrupted typographic layouts was tried but it drew attention away from the digital experiment and this was the focus of the concept. 

The deconstruction and 3D edits where done manually but show how efficiently digital softwares can be to completely change the communicative purpose of type with a few clicks. 

Digital files ready for print & Pagination change 

Cut and paste aesthetic with drop shadow that references computer windows, an effective but simple representation of traditional and digital repurpose's and transitions.

The front cover has past dates iconic to communication, progressing from when first moveable woodblock types where created to the mass distribution of type too the current day with a title synthesizing investigations into how music has undergone a similar transition within its distribution through technology. Both music and typographic communications developed in similar ways. 

Tongue in cheek addition to add context to a theory I came up with relating to the development of language refining down to pictorial elements that are digitally repurposed hieroglyphics. Something that was pre-typographic.