Monday 6 January 2014

Design Process Page Layout

Design Process Page Layout

Based on the research I have gathered on the Formula 1 season and its history and development I am to create 5 double page spreads. One for each of the 5 areas I researched. The techniques and basics I learn in the Indesign workshop will inform the production off my page layouts.

Each page should be B5 paper size (250mm x 176mm). 
The double page spread should be printed on A3 paper (420mm x 297mm)
20 Facts
20 Opinions
20 Words
20 Statistics
20 Photographs

The layout off these pages needs to be informed by the subject matter.
To inspire layout ideas I will create rough sketches off layouts influenced by gathered existing layout design and grid systems. 

Initial thoughts are to create a representation of traditional aspects with contrasting modern elements. This will display the journey of eras from the origins in the 1950's (Traditional) and the modern Formula 1 aspects to date been the contrasting element. 

Simplicity and accuracy is going to be a main part through the whole layout due to the accurate needed in the engineering within F1. This will include the use of certain typefaces and fonts. 

A mechanical style through the layout will emulate the engineering techniques within Formula 1. 

Basic thinking into use of colour to denote the idea of traditional and modern elements throughout all the layouts. 

Found on Newgrids.fr by Tobias Frere-Jones
Grid used: Looks to be a single column grid as the positioning off the elements are random and some images bleed off the page with some looking like they follow margin guidelines. Good example off deconstructing the regular grid without loosing legibility. 
I like this for the simple greyscale color scheme with the addition of red and blue hues. The idea of creating a greyscale image and monotones creates nice contrast and would emulate my traditional and modern idea I want to present. I like the random layout of the elements through there sizing and positioning and the vertical orientation of the uppercase centre justified sans serif typeface. Its quite long and condensed in its glyphs which flows well with the rectangular images it sits with. 

Love the simplicity and use of space here by overlapping 2 pages and images and bleeding off the edge of the paper. Creates a sense of motion but doesn't cause confusion at the same time. 

Simon Beattie catalogue found on ItsNiceThat.com
Grid used: modular grid due to the many image elements. This idea off mass use of image will help me position and layout my image spread the use off color element keeps the eye moving about the page as well  which creates motion wich would work well as I'm doing Formula 1 and its very fast paced.

Layouts by D8 in Glasgow. Found on typetoken.com 
Grid used: Single column grid for image side or maybe a column grid like the type side only the image spans over all the columns. I like the border left around the image that takes up the whole first page, but what draws me in the most is the body text page, the simple columns are framed up nicely with block color lines that contrast green and black with other type elements and line elements in the layout. This use off bold lines top and bottom creates structure and solidifies the positioning of the body text whole the elements of color keep the eye moving about the design and avoid the whole piece looking too glum. The images are very light in there tonal and saturation values so this element of green really does stand out. 

Grid used: Could be a simple column grid or a single column with the 1797 type been centered to the layout and the header at the top been positioned right in the corner of the margin. For simple use of type this is probably my favorite, the opening page could contain this simple centre aligned typesetting could contain my header and the facing page after could contain the main body text. The contrast of the serif type and sans serif type is perfect for my concept of emulating modern and traditional this is a main aspect I will take forward into development. Im also finding that the designs with little color are most common and don't cause too much distraction and confusion which is important in the presentation of information. Very mechanically accurate as well which is what i need to emulate too. 

Grid used: Most probably a column grid. 
I like the colors used in this design it creates high impact but the actual layout is very simplistic and doesn't have many elements within it. The boldness of the circle in the yellow page is what creates this contrast off high impact and subtleness and is the main element that drew me in. This could again work well with the idea of traditional contrasting with modern. I don't really like the yellow type though it creates bad readability and legibility of the glyphs. 

Layouts created by Studio 8. Found on typetoken.com
Grid used: Modular with 3 columns and 6 rows. The image makes use off all these and goes over the margin to fill the whole page and past the bleed for accurate trimming. 

Grid & Layout basics
To inform my layout ideas and development I will look into grid basics and the basic types of grid design and what its used for. 

In an introduction to Adobe Indesign I learnt basic methods off creating a document ready for layout design as well as how to put elements of text and image into a layout.
Bleed (Red line)
This is used in printing and is content that goes beyond the edge of the sheet. Its basically a little extra for trimming purposes ensuring that there are no unprinted edges after the piece is trimmed. 
Standard bleed is 3mm
Slug
Slug is what goes beyond the bleed and usually contains elements like printing marks and registration marks to help guide the trimming process.
20-25mm Average.
Columns 
The vertical guides used too line up type and image elements in a layout. Rows can also be added to create different grid types.
Gutter
Is the width between each column.
Margin (Purpe line)
Is the bounding box in which the columns are encased in, the outer would be blank space  forming a border around the type and image. Its important to keep good balance of white space so information can be communicated legibly, too much clutter and confusion is caused, too minimal and things go un noticed due to low impact. 

If images are used there are 2 programs that can be used to prepare images ready for placing into layout. Illustrator or Photoshop.
Use .tif or.psd files never JPEG with Photoshop files in indesign. 
300dpi resolution.
CMYK or greyscale colour mode. 

Its also possible to copy and past images from adobe illustrator to indesign. This maintains vector quality. 

Basic grid types. 

Bellow are examples of basic grid designs. 
To begin with I will discuss the theory of the golden section. The golden section is a ratio used in western art & architecture cultures for the past 2000 years. The formula for the golden section is a : b = b : (a+b).
What this means is that the smaller of the two elements for example the shorter sides of a rectangle, relate to the larger element in the way in which the larger element relates too the combination of the above mentioned parts. 

For example, side A is to side B as side B is to sum up both sides. The numerical ratio would be 1:1.618. 

Single column grid. 
This is the simplest type of grid and consists of a single column encased inside a given margin dimension. 
There are two methods in which to set this grid up, by working outside in by setting the margins in fixed dimensions or by working inside out and opening a blank document with no margins and setting the margin guides yourself.

Multi column grid.
Single column grids work best with simple documents like letters. Multicolumn grids allow flexibility in publications that need to use hierarchies and the combination of type and image. 
To create a more flexible grid simply create more columns, this way hierarchy of the publication can be altered for example type could take up one column with an image underneath taking up two. 

As well as the guides in a vertical format the page can also be divided horizontally. As presented bellow were the space is used for images and headers forcing the body copy to be suspended underneath. This suspension of body copy is called a hang line, and in architecture a horizontal reference point is called a datum.

Modular grid. 
This style of grid is an adaptation of the column grid with additions of consistent horizontal lines from the top of the layout to the bottom. These grids are good for the placement of cropped pictures as well as type. The 1950s and 1960s saw Graphic designs like Gerstner, Ruder and Muller-Brockmann devise grid systems like the one shown below. 

Baseline grids.
These grids are create by adding more horizontal guidelines to a modular grid. These horizontal guides been the baseline of the whole document and anchor all layout into a set rhythm to maintain consistency. 

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