Personal Brief
I have created myself a brief to give me direction on creating my digital smartphone app.
The app will be created for F1 fans, specifically the fans that have an interest in Formula 1 engineering. The purpose off the App is to inform and educate the user into the technical sides of F1 cars that they may not know about.
They will access the app for an interactive experience into the technical details off a current leading car the Mercedes Mclaren MP4-28. If they download the App they clearly have an interest in engineering or little or no knowledge on it so they will want to see easy to digest information on the engineering aspects of a Formula 1 car in a simple easy to use App.
Type and image will help explain these aspects, use of image will be inspired by blueprint style drawings to show detail and technical parts of the car in a legible easy to understand manner. Type will work alongside this imagery in a simple, clear and concise application.
I will communicate this through an interactive onscreen App that can be downloaded onto most smartphones and tablets, the App will work as a point and click interactive system. Pointing and clicking on elements of an F1 car they want to find out about and expand upon into a separate visual image of the element with accompanying information.
The App as mentioned will be an interactive collection off informative drawings and bodies off text and will use technical language but still remain understandable through simple easy to digest snippets of information. Complex enough to inform them and keep them satisfied with what there digesting, but not too complex were they begin to get bored or confused. So the tone of voice needs to be very clear yet technical in its language.
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