Salt & Sauce promotion research

Salt & Sauce promotion research

We need to create some promotion material for the promotion of the charity stall were the merchandise will be sold. The theme for the merchandise been sold is based around California. I feel like a poster will be the best way to go in terms of print promotion, we will include Salt & Sauces logo within the poster and upload the poster online through out social networking sites. 

I have included a few examples of visual research to help inspire me.
"Bellow is an example of print work created by MuirMcneil. The concept of the Panopiticon poster is:
Named after a form of polygonal building devised in the 18th century by Jeremy Bentham to facilitate controlled and concealed viewpoints. Panopticon is a system of 3D display typefaces in four orthographic projections. Each typeface projection is subdivided into four seperate sub component layers which are designed to interlock with one another precisely, offering a wide range of possible visual interactions." 

I like how simple the piece is, using simple block colours that both contrast & compliment each other inspired me how I can communicate "salt & sauces" complimentary contrasts. The luminance of the colours also has feelings of summer which has good links with the California theme we are trying to stick with. I like the use of pattern too, this could also emulate a summary almost floral feel to the California feel. I feel striking imagery is what brings a viewer into a design, this certainly has this, the job is then to move to the type information that needs to be communicated. This doesn't do that so well as it is very small, not very readable and quite illegible due to the reversing out of type on a luminance background. I could use this idea of high impact imagery alongside well communicate typographic hierarchy elements to inform people of the upcoming stall and whats going on (selling merchandise, concept of the charity fund raiser, more information on our twitter site etc) 

http://www.typetoken.net/publication/muirmcneil-panopticon-intersect-nine-and-interact-parametric-typeface-systems/

This is Benoit Bodhuins new typeface design presented in an abstract poster showing how type can work as aesthetic imagery as well as communicating textual information. The typeface is a digital classification and has styles of pixel type and kapala constructed type. The idea is to simulate carvings into rock, and the shapes derived from this are digitised and copied in certain elements with a set 45degree angle on some of the type elements like legs, cross bars etc. 

As we are wanting to draw the viewer in creating a type only poster would communicate information quickly, and concisely. And using type in an aesthetic way like this would also draw the attention in. I like the contrast of traditional and digital, but again it works together like the idea of "salt & sauce". This use of traditional drawn elements in the background and a digital typeface is something I want to try out. The traditional drawn elements will give me the opportunity to communicate the California theme, using drawn elements that communicate California and skateboarding (skateboard wheels, palm trees etc)

http://www.typetoken.net/typeface/mineral-benoit-bodhuin/

Another example of how type can be used as an aesthetic image, this time a little more abstract though. I like how the one colour scheme creates a very bold high impact visual. I feel this could work very well with the pale blue colour the group has agreed on for the salt & sauce's identity. The visualisation of a typographic maze is good, it makes the viewer want to come in and see whats really going on within the pattern. But the obvious drawback is legibility & readability, the information needs to be communicated quickly and concisely. This wouldn't do that very well. An idea I have that I could use within this visual maze would be to incorporate the hashtag twitter handle of salt & sauce. Playing on the viewers curiosity and current social media hype they would search the twitter handle due to been drawn in by the aesthetics, and the information could be more clearly communicated on there. The printed media could just act as a vessel to bring people in onto the social media side of our movement giving us better opportunity to go viral.

http://www.editionsof100.com/product/not-all-those-who-wander

My final piece of visual research comes from Pentagrams Jessica Svendsen. Theres not a lot I can find about the concept behind the work but I love how the minimal use of colour works. The design is 90% black and grey tones but through the use of an off white paper stock and gold type a good contrast of extension is apparent here creating a good balance between colour elements and greyscale elements. If the background was white the contrast between light and dark tones would be too strong but this visualises colour balance nicely. 

I like the urban camoulgage abstract asthetic it has loose links with urban/skateboarding culture. It is almost a type only poster but the abstract elements around it that represent camouflage turn a legible clear cut poster into something a lot more aesthetically pleasing. This sort of type manipulation with abstract elements is something I want to try out. I also like the letter spacing and how the type elements sit within the composition there isn't really much order too them but they don't feel lost? An effective outcome in terms of layout and composition 

http://www.formfiftyfive.com/2014/02/jessica-svendsen/

The style and composition of the final poster inspired by any or a combination of the above will be transferred over to the T-shirt tags we plan on producing for the merchandise we sell on the stall.