Creating content for publication

Creating content for publication

For the publication I needed some body copy and linking headers to go with the sections of body copy, the content didn't need to be very complex. Just rounding up the trainers technical details, my design influences, an introduction, a brief insight into the Brazil world cup, information on the hip-hop collaborator wyclef jean to solidify his involvement within the trainer design. 

This content will work alongside the images of the trainer designs I create. 

Research

The 2014 FIFA World Cup will be the 20th FIFA World Cup, an international men's football tournament that is scheduled to take place in Brazil from 12 June to 13 July 2014.^[1] It will be the second time that Brazil has hosted the competition, the previous being in 1950. Brazil was elected unchallenged as host nation in 2007 after the international football federation,FIFA, decreed that the tournament would be staged in South America for the first time since 1978 in Argentina, and the fifth time overall.

The national teams of 31 countries advanced through qualification competitions that began in June 2011 to participate with the host nation Brazil in the final tournament. A total of 64 matches are to be played in twelve cities across Brazil in either new or redeveloped stadiums, with the tournament beginning with a group stage. For the first time at a World Cup Finals, the matches will use goal-line technology.^[2]

With the host country, all world champion teams since the first World Cup in 1930 (Uruguay, Italy, Germany, England,Argentina, France and Spain) have qualified for this competition. Spain is the defending champion, having defeated theNetherlands 1–0 in the 2010 World Cup final to win its first World title. The previous four World Cups staged in South America were all won by South American teams.^[http://en.wikipedia.org/wiki/2014_FIFA_World_Cup

With styling inspired by the iconic mid-'80s ZX runner, these men's shoes combine a ZX 8000 outsole with a sleek woven upper, tonal laces and a moulded heel cage.

• High-quality woven textile upper with visible coarse texture
• Rubber toe bumper
• Comfortable textile lining
• TORSION® provides adaptive midfoot support
• Moulded heel cage
• Grippy ZX 8000 outsole

http://www.adidas.co.uk/zx-flux-shoes/M22508_530.html

Multi-platinum, Grammy award winning artist, songwriter and producer, 

Wyclef Jean has been an international icon since the mid 90’s when he debuted his talents as the frontman for the legendary Hip Hop group The Fugees. Followed by a hugely successful solo career and creating one of the biggest worldwide hits in pop history (Shakira’s “Hips Don’t Lie”), the music mogul is responsible for selling over 160 million records worldwide. After an attempt to run for President of his native republic of Haiti, Wyclef’s peers have given him the nickname “The General”-- a name which he now incorporates into some of his freestyle raps. 

Winner of multiple Grammy awards and an American music award, the Golden Globe nominee has effortlessly crossed genres and geographic boundaries collaborating with such artists as Bono, Michael Jackson, Eric Clapton, Paul Simon, T.I., Mary J. Blige and Destiny’s Child. 

His talent as a producer has led to a myriad of successful projects over the past two decades with major writing and producing credits on Carlos Santana’s album “Supernatural”, which won a Grammy for Album Of The Year, and Whitney Houston’s “My Love Is Your Love”… the list goes on and on. 

Wyclef Jean recently launched his new imprint label, Refugee La Republique/All Handz On Deck. He also released a highly acclaimed mixtape “April Showers,” which is the most downloaded mixtape of 2013. The next Wyclef Jean album will be titled “The Carnival Returns” – sometime in early 2014; it will be a festive explosion of world music mixed with hip-hop and Caribbean rhythms. Music world get ready! It’s the return of the General! 

http://www.mtv.com/artists/wyclef-jean/biography/

Content I reworded from this body of research.

Introduction

To celebrate the start of the 2014 World Cup in Brazil, the main sponsors of the event Adidas have teamed up with Wyclef Jean a Hip-Hop artist who’s involved in the World Cup anthem Dar Um Jeito (We Will Find a way) to release a limited run of the latest sports trainer the ZX Flux influenced by the World Cup in Brazil & Wyclef Jean.

Brazil World Cup 2014

The 20^th FIFA World cup is to be held in Brazil this year, the event is scheduled to run from the 12^th of June to the 13^th of July 2014. It’s the second time Brazil has hosted the tournament, the last time been in 1950.

32 Teams have qualified through to the competition with qualification games beginning in June 2011.

64 games of football are to be played across twelve cities in Brazil in spectacular new or redeveloped stadiums.

There will be the introduction of goal line technology in the final stages to help decisions on goals.

Spain are the defending champions winning the 2010 World Cup final for the first time in there history, in terms of history the previous four World Cup finals staged in South America have all been one by South American teams so competition will be fierce this year.

ZX Flux Jeito

The trainer name “Jeito” came from the world cup track name Dar um Jeito, Jeito translating to “way” in Brazilian, a suggestion of direction and movement which has relevance with the trainers original design purpose & construction for running sports. This is represented in the visuals of the trainer design aesthetics (color, image etc). The song emits allot of energy within its beat using drums and guitars and the lyrics so the color scheme emulates this through a combination of bright hues and colors taking supporting influence from the Brazilian flag, sandy beaches, the official world cup ball the Adids Brazuc and the gold from the trophy alongside the colors from the album cover of the anthem.

The trainer is inspird by the iconic 1980s ZX runner, this modern remake combines a ZX 8000 outsole with a woven fabric upper, lightweight fabric laces and a molded heel support. This gives good support with a lightweight feel.

·      High-quality woven textile upper with visible coarse texture

·      Rubber toe bumper

·      Comfortable textile lining

·      TORSION® provides adaptive midfoot support

·      Moulded heel cage

·      Grippy ZX 8000 outsole

The trainer itself has a silhouette construction with similar aesthetics to a football boot, which has obvious relevance to the world cup.

Wyclef Jean

The celebrity/hip hop name behind this trainer collaboration is multi platinum, Grammy award winning artist, songwriter and producer Wyclef Jean.

He’s been an iconic star since the mid 1980s when he appeared as the front man for the famous Hip-Hop collaboration The Fugees and has managed to sell over 160 million records worldwide.

He has been given the nickname “The General” from fans and peers, it’s a name which he now imbeds into some of his music productions.

He has collaborated with lots of genres of music and many artists such as Bono, Michael Jackson, Eric Clapton, Paul Simon, T.I, Mary J. Blige, Avicii, Carlos Santana and Destiny’s Child.

Wyclefs Caribbean rhythm and uplifting music productions will be returning in 2014 with international recognition coming from his involvement in the World Cup anthem Dar Um Jeito (We Will Find a way) ft. Avicii and Carlos Santana. This recognition is going to help resurface his past success in the 1980s/90s and bring him back up there into modern day Hip Hop music. 

Wallchart/planner inspiration research

Wallchart/planner inspiration research

In the crit I got good feedback on the idea of a wall chart and to-do lists with an incorporated calendar. 

Having gathered visuals of a minimalist nature to inspire my to-do list idea which was my original idea to go forward with I realized I need to gather some more research into wall charts and some past examples. 

I will combine these examples with the past research of minamilistic and simple aesthetic designs to inspire my idea generations. 

Love this interactive and playful example I found on Behance by Brigada Creative from Spain, its a very simple idea but effective. The user can rate there day by drawing in there own emotion on the blank faces, the commonly known smiley face uses a yellow circle and black facial features. Using this bold and bright color element gives the design a very happy feel with lots of warmth.

This interactive feel is something Im after in my wall chart, were the students can all have an input and use of the wall chart. Obviously rating there day won't really help my problem at hand that I want to solve of helping students manage there time so I need to figure a way in which I can incorporate an idea into an interactive wall chart to help them organize there time. 

https://www.behance.net/gallery/857877/Life-Calendar-How-was-your-day

Found this very minimal example on type token by Alvin Kwan from the Practice Foundry agency. Love the simple visible grid the days are contained within, and the abstract representation of the year spelt in words rather than the common number of the year. The idea of the individual numbers been framed up, this sort of defines that definite day and maybe allow students to highlight important days by simply coloring in the surrounding frame if i did something like this. Or if I placed it above a cork board they could pin notes or a to-do list card onto each corresponding square of each date. 

This abstract example of a questionable "calendar" created with lego is a system created for studios or workplaces as a more fun version of a timesheet to manage projects for the team. The idea was innovated by Vitamins, a British Design agency.

Each person has there own lego character and each color block represents a project. The time scale has been simplified down to half days, they do this to encourage more work out of the day, helping you focus more on one specific idea rather than been lost in other aspects over a long period of time.

If I could develop a system to help students focus there time like this It would create a very successful outcome, and if I could give each student a kind of token to place on the interactive wall chart that would be even better. And something like this would go down very well in a creative studio, a cool, playful and fun idea. 

Found these examples of wall planners on its nice that. 

Golden Cosmos creates a very illustrative and colorful example using quirky, strange images to create a high impact wall chart. Wall charts can be pretty boring looking, and a boring looking wall chart students wouldn't want to put it on there wall. So I need it to be visually appealing like this. 

I like the idea of a 50-50 split between the wall chart element and the calendar system, the ordering of the days is very chronological and simply presented and gives he opportunity for notes to be added which would be beneficial for the students to write deadlines in and crits etc. 

This simple layout gives me a lot of experimentation within use of image which is good but I would consider the type layout a little more as this looks a little generic and boring. 

Mytton Williams creates a very simple wall chart with an interactive timeline element too it, allowing you to countdown days by removing the days. But wouldn't allow much in the way for students to add notes and reminders to the calendar but I like the simplistic aesthetics, 1 color scheme and use of paper stock which is something I want to consider in my design developments. The serifs type choice creates good readability which is important on a wall chart which is often viewed from a distance so legibility of glyphs and words needs to be clear and precise.

http://www.itsnicethat.com/articles/things-61-43

I found it hard to find good examples of wall planners but I guess this means that theres a certain gap for well designed and considered wall charts so I will really try to develop an innovative and considered interactive wall planner system with visually appealing aesthetics. So it will be functional and aesthetically pleasing so it will look like it belongs up in a studio rather than been like the dull and boring wall planers you see about today.  

Publication inspiration

Publication inspiration

To inspire the visual development and production of my publication I will research examples of medium sized editorials. I haven't decided on an obvious shape for the format but I have decided on the size, I feel a medium/small size has a more comfortable handheld feel, not feeling too clumsy and large and not feeling to small and delicate. 

It needs to feel quite limited edition as I mentioned, so looking at material/stock choice, experimental binding methods, use of color and interactive elements will be a a main source of my inspirations. 

Found this on its nice that, a publication made by Australian designer Wade Jeffree. 

I love the use of organic material with contrasting modern print techniques, this creates a nice quality aesthetic. 

I like the binding technique, it has a raw sort of quality to it wich works with this contrast of a bold and simple print visual with organic/robust and simple material. I like the contrast of hue, the light pastel grey tone contrasts with a darkish tone red. This strong contrast is used throughout the pages. 

I also like the sleeve that holds it in, gives an extra sort of finishing touch and an extra element of contrast through the contrast of bright white and grey/slate stock use on the cover. 

http://www.itsnicethat.com/articles/wade-jeffree

I like the use of the simple material used here, robust and thick stock used for the front cover gives a very solid feel too it, a very hand made and analogue aesthetic that contrasts with the digital imagery inside. The simple visuals on the front cover work well with this robust use of stock.

https://www.behance.net/gallery/Sole-Fresh-Sneakers/16091471

I like the minimal use of color on the front cover of this book, it contrasts well with the extreme use of bright tones within the double page spreads. I like this idea of high contrasting elements through use of color, or 1 high impact visual element with the rest of the components in the composition been very simple and clean. 

https://www.behance.net/gallery/IDEA-WORK/6494255

Animal logo by Letterme Dowling. 

This publication included 266 animal logos from the most famous designers and agencies around the world. I love the boldness of the publication, the use of bold colors with bright and vibrant tones means theres enough impact within the whole composition so they don't need to overcomplicate the typography and image. The images are very simple line drawings with extreme minimal Sans serif typography creating a main focus on the images through minimal type & bold colors and contrasting colors of black and white on the double page spreads. 

This use of simplistic linear line art is one way in which I plan on illustrating my trainer design. 

http://www.typetoken.net/publication/animal-logo-book-leterme-dowling-counter-print/

I chose this example for its unique binding technique, a sort of screw/bolt bind. And the unique printing methods used, I love the use of metallic, cooper ink, it has that mechanical and industrial feel that works perfect with the robust binding method. But all this contrasts with the ultra minimal design elements, so clean and simple. This is what I'm after. Something that creates a high impact, which then contrasts with something ultra simplistic and clean.  

I want to also take forward the unique use of material and binding method, it will give the design solution a more limited edition feel. 

https://www.behance.net/gallery/Pure-Design-Consultancy/15633351

Inspiration from past COP lectures, integration of past COP aspects. 

Looking back over COP lectures and past tasks I have inspired some more initial thoughts  that could go on into the ideas generation stage. 

Looking through the lecture notes I took some inspiration from the movement of modernity & modernism. 

Artists like Wassily Kandinsky have inspired me to use bold color tones, abstract shapes and very visually strong and busy layouts. 

The clean lines, minimalist simplicity and architectural accuracy and simple use of material inspired by Le Corbuseir.

Angular, linear elements within design.

As my publication is going to be based around illustrative elements I looked back over my lecture notes on the illustration chronologies lecture. 

Consider the different feel that can be portrayed through the use of drawing material. Bellow is an insert from the lecture notes explaining this.

"These concepts can be portrayed in different ways depending on the required message and the illustrators style and how he or she uses there mediums. The earliest examples of illustration been used as a visualization of communication was back when cave drawings were a visual language before typography. They worked due to our brains been programmed to respond to pictures in different ways. For example below are 2 examples of animals. One is Graphic Design, created for instructing directions. The other to communicate animal trafficking and to convey emotions and feelings through the powerful use of medias and composition within the aesthetics. 

The use of ink has a delicacy too it it creates a sinister tone of voice through its monochrome color scheme and vague detail within the images. Creating a connotation of fading away and simulates how the population is dying off through the trafficking systems. 

Other examples of tone of voice can be; playful, nostalgia and euphoric feelings all through use of color, style of drawing and composition. 

"

Trainer illustration inspiration

Bellow are some examples of how I would like to style the illustrations of the trainers using adobe illustrator as the method for digital manipulation. I may experiment with analogue techniques so I will include some examples of these in too.

Love how accurately these are drawn out, yet the solid colors with a flat depth of field too them with no shadow creates a very simplistic translation of the actual physical trainer. This would allow me to present the detail of the trainer design without actually having to mock up a digital "physical product".

https://www.behance.net/gallery/Need-More-Air-Max-1/14744965

Very mechanical feel, illustrating it like this would really emulate the technical factors of the trainer, like the construction of it and the support the trainer has on your ankles.

https://www.behance.net/gallery/A-Foot-in-a-Shoe/14751259

Love the faded effect you can get from watercolor, would create a more unique aesthetic as watercolor has very unique textures and shades rather than been all block color like vector work. Would have a more limited edition and unique feel too the aesthetics. 

https://www.behance.net/gallery/Rebus-2008-2010/635646

I found this on its nice that, illustrator Alex Walker has a very unique way of illustrating images, It sort of incorporates digital and analogue style imagery, the outlines are very crisp clean and accurate while the use of stipple style shading has a certain analogue aesthetic. I like the physical and aesthetic quality of this and will try a digital and traditional technique of illustration. 

http://www.itsnicethat.com/articles/alex-walker-1

http://ilovedust.com/work/nike-sportswear

All the above aspects will go on to influence my design ideas and development.

Concept Idea for Publication/Definite Plan of action & Intentions

Concept Idea for Publication/Definite Plan of action & Intentions 

Taking forward the initial idea from my previous proposal of a trainer redesign with a collaboration partner I have decided to create a line of trainers for the upcoming 2014 Fifa World cup in Brazil. Adidas is the official partner of the world cup in terms of sporting labels so I see it fit to redesign a limited edition ZX Flux trainer specially for the world cup, a trainer that takes its aesthetic influences from minimalism and is constructed to aid sporting activities like running so has sufficient links with sport to be relevant to redesign for the world cup. Its upper construction also has a similar aesthetic to a football boot, and is also based on a 1980s Adidas design so reverts back to points I made in my essay about 80s fashion recycling round to now.

To keep with the theme inspired from a point I made in the essay of the relationships between the music industry and fashion labels I will have the collaboration between Adidas X Wyclef Jean an artist who's involved in producing the 2014 anthem for the World Cup. I talked about Nike alot in the essay and its links with the music industry and how its been at the forefront of these collaboration from the 80s to modern day, so to keep it fresh I chose to bring Adidas into things and link it back to these aspects of the essay. Choosing Wyclef Jean also links to these same points of how fashion and music has recycled from the 1980s to the modern day as Wyclef Jean first came about in the late 1980s. 

http://m.fifa.com/worldcup/news/y=2014/m=4/news=official-song-released-official-album-tracklist-revealed-2316268.html

Influences for the trainer design will be taken from the World Cup itself, inspirations coming from ideas deriving from Brazil, Football, Adidas, The Adidas ZX Flux, and the artist involved in the Anthem Wyclef Jean.

The trainer design will then form the main body of the content of the publication I produce, I will be creating a publication with the trainer design in it, information on the trainer design, information on its influences, information about the 2014 World Cup, information on the artist Wyclef Jean.

The format will be a printed and bound publication, of a medium/small size similar to the size of a zine or brochure. The aesthetics of it will be quite unique and abstract, with it been a limited edition trainer release I mentioned that producing a publication with a limited edition feel too it would be needed. So I will be experimenting with unique binding methods, shapes of the publication, stock use, and interactive pull out elements if possible. This will make the publication as desirable and collectable as the trainer release it is supporting. 

Aesthetics for the layout will most probably be quite minimal, based on the minimalist construction of the trainer this will be the main influence I take forward for the research I gather to inspire the development stages and production of the layout. 

Taking forward other points mentioned in my proposal will also influence the production and development stage working alongside the above points. 

Plan of action

Research existing publications to inspire my publication design. 

Research trainer collaborations.

To create this publication and the design ideas I need actual content to go into it. 

 I will create the trainer redesign in adobe illustrator, based on influences deriving from: Brazil, Football, Adidas, The Adidas ZX Flux and Avicii. 

From here I  I will need to make some text based content explaining the technical aspects of the ZX flux in each element like the sole, the mid sole, the fabrics used etc. 

A brief bit of information on the 2014 world cup, adidas and Avicii the collaborator of the Adidas trainer redesign. 

Explain the design influences in terms of color and visual aspects of the trainer redesign

From here I will create Ideas generation and visual development for the publication design.

Finalise the design of the publication.

Print. 

Evaluate. 

Possible ideas for the trainer redesign & inspiration

Possible ideas for the trainer redesign & inspiration

Deriving from my essay I mentioned in my proposal I wanted to re-design a trainer, the re-design will be part of a collaboration between the company who makes the trainer and another company like a music artist or other clothing brand. The other idea would be to release a trainer based on a theme, like a summer release redesign for a certain trainer, or a trainer influenced by a sport.

I will gather some examples of past collaborations expanding on the part in the essay were I mentioned about collaborations between fashion labels and music artists, artists, celebrities etc.

From essay

"Obey derived from a graffiti campaign created by Shepard Fairy to promote the popularity of wrestler Andre the Giant. I learnt this in a lecture within the context of practice program.

Rapper Pharel: HESS (2009) quotes “In 2003, he created a partnership with reebok in wich he started two new fashion lines: “Icecream,a collection off men and womans footwear, and Billinaire Boys Club, a mens clothing collection” (HESS. 2009. Pg 514)

Rihanna and her endorsements off Supreme.

Kanye Wests endorsements with Nike that have now transferred too Adidas.

Jay Z and Crooks & Castles clothing.

Tyler the creator and Odd future clothing.

Little Wayne and The Hundreds clothing company.

Drake and his endorsements with North face and now Nike Air Jordan’s. This particular endorsement is a revised and recycled version off biggie smalls endorsing Dunks. I come to this conclusion due to Dunks been created for use in Basketball and him been a huge icon of that time. The same applies to drake and Air Jordan’s which are again produced for basketball." 

I need to find a fashion label to choose a trainer from there range to redesign, I will research a few examples to help me decide on were to start. Looking into there history and what they were originally made for, I mentioned in my essay how fashion labels created items for the sporting sector so finding out the past heritage and uses for these brands will help me inspire a broader range of ideas.

Adidas Originals

http://www.size.co.uk/page/adidas-originals/

Adidas was started in 1920 by Adi and Rudolf Dassler. Adi and Rudi started 'Dassler Brothers Sports Shoe Factory' were 25 people produced 100 pairs of shoes each day. In 1958, the brothers parted, Rudolf founded Puma whole Adi founded addidas. Adi Registered the famous 3-stripes as his companies trademark and the name adidas. The 3-Stripes were originally developed as a way to stabilize the mid foot, but soon became synonyms with the adidas brand 

Ascis 

http://www.asics.co.uk/history

ASICS is at the forefront of the world performance sports market as undisputedly the leading running shoe brand for enthusiasts and professional athletes alike. Whether at professional sporting events, the Olympics or an everyday run around a park, ASICS is the runner’s choice, providing comfort, support and a superior ride. The recent 10-year anniversaries of its two leading, award-winning shoes, the GEL-NIMBUS and GEL-KAYANO, demonstrate the longevity and affection by which the brand is held in the eyes of sportspeople across the globe. 

Beyond the running arena, ASICS has made further strides in development. The revolutionary ASICS Rugby and Football range incorporates injury prevention technologies, a first in these sports. ASICS is unmatched for technical superiority and rigorous quality. These standards have put the company in good stead since 1949 and will remain hallmarks of the brand as it innovates and develops well into the 21st century.

Vans

http://sneakers.about.com/od/brands/p/Vans.htm

Vans is a sneaker manufacturer based in Southern California. The brand primarily makes skateboarding shoes and other types of sneakers catering towards the extreme sports youth set.

New Balance

http://www.newbalance.co.uk/About-New-Balance/about-new-balance,en_GB,pg.html

New Balance began as a Boston-based arch support company in the early 1900's, developed into a specialized shoe manufacturer in the 1970's, and has grown to become a leading global athletic products company. Today New Balance is a family of brands including New Balance, Dunham, PF Flyers, Aravon, Warrior and Brine.

Since the days of selling arch supports to police officers and waiters, New Balance has been a brand concerned with meeting the needs of the everyday athlete. Part of producing superior footwear and athletic apparel is manufacturing it to fit all widths and sizes, because a better fit produces better performance.

To ensure the best fitting, best performing shoes and apparel, we focus on improving our technology and production methods. A big part of that is maintaining five manufacturing facilities in the United States and one in United Kingdom. We have also remained committed to a core set of values that include integrity, teamwork and total customer satisfaction

Nike

http://nikeinc.com/pages/about-nike-inc

Nike, originally known as Blue Ribbon Sports (BRS), was founded by University of Oregon track athlete Philip Knight and his coachBill Bowerman in January 1964. The company initially operated as a distributor for Japanese shoe maker Onitsuka Tiger (nowASICS), making most sales at track meets out of Knight's automobile

Collaboration inspiration

To influence my redesign and expand on the collaborations I touched on in my essay I will include a variety of examples. This solidifies my statements given in my essay mentioning the solid relationships between hip-hop and fashion. It will help influence my trainer redesign in the later development stages. 

From essay

"There were many cultural elements that were considered when designing these said fashion and graphic design examples. Ranging from footwear and their links with sports that it is used in to promote the item to how music has influenced designers off art & design and fashion alike. Nike-justdoit.weebly’s mentions that (2011) “The two main drivers of this huge culture include basketball and hip hop.” (Nike-justdoit.weebly’s, 2011) This statement provides sufficient support on my opinion on how hip-hop and urban/street culture influenced fashion an design alike."

Hip hop based collaborations. 

http://www.capitalxtra.com/xplore/lists/hip-hop-trainer-collaborations/

Love the boldness and the simplicity, more concentrating on the use of materials and the shape of the trainer rather than use of color elements within the design.

I like the pastel tones used with a hint of color giving the simple scheme an eye catching element. 

Mixing bold statements with pure luxury construction techniques with the use of high end materials and the combination of a very high end fashion label creating a very high in demand trainer release with a ridiculous price tag. 

Simple use of color with a pattern element for a visual appeal. Don't like the actual construction of the trainer though. 

Going against the grain here with sneaker designs with lots of illustrative elements rather than plain and simple use of color. Not too over the top n terms of illustrations though so still quite subtle with a 4 color block color scheme. 

Simplicity with an ornate element giving off a very decorative feel, not very wearable though more of a display piece. 

Awfull. Multicolored, vibrant, lout. Expressing this music artists whole attitude.

Simple and clean, purity. No real links with sporting heritage but due to his fame the collaboration became the best selling line in reebok history.

Skateboarding influences within the construction, with urban influences through the use of very dull and pastel colors. 

Fresh and clean aesthetics representing its "classic heritage" that goes back to simple materials and simple design. 

More abstract and unique collaborations

These examples are more unique and out of the box collaborations showing how versatile and diverse collaboration attempts can be which gives me a broad range of possible outcomes I could produce.

http://www.complex.com/sneakers/2011/10/the-top-50-sneaker-collaborations-of-all-time#4

Nike X Kidrobot

Nike teamed up with Kidrobot, a toy manufacturer producing funky bold statement vinyl Japanese toys. The use of bold contrasting colors emulates the toys aesthetics. 

Nike X Wood-Wood

Reebok x Chanel 

Reebok teaming with chanel shows that sports wear can become a high end line of fashion too with the Chanel collaboration. 

Nike x Footpatrol 

A footwear store strengthened there heritage of the store for been stockiest of limited run trainers by creating there own line of trainers with Nike. 

Nike X Patta "Homegrown"

http://sneakernews.com/category/collaboration/page/9/

Adidas stan smith X Artpack 

This bold and vibrant pack showed that a sporting brand can have artistic influences, the bold contrasting colors here have a very loud aesthetic inspired by graffiti. Graffiti having links with the urban street scene wich I touched on in my essay. 

Asics X Bait

END X Saucony "Burger" 
END clothing, a stockiest of high quality clothing and limited edition release have released a very unique spin off of trainers inspired by modern gourmet eating. The rise of high end burger joints inspired this release, they took the classic colors from a burger and transferred it into there trainer design, simple but the concept is very effective. 

Select X Asics 

Possible Ideas

A collaboration between a line of trainers and Pharelle the rappers clothing like BBC (Billionaire boys club)

A collaboration between a line of trainers and Jay Z to promote his latest album release Magna Carter Holy Grail, inspired by Dizzie Rascals tongue in cheek trainer release with Nike that I touched on in my essay.

A line of trainers released based on the theme of precious metals like gold, silver, platinum.

A trainer release based on an artistic movement like the De Stijl movement, this touches back on the elements in the essay were I talked about collaborations of designers and fashion labels to help create unique and creative responses for fashion design. 

With the world cup coming up an initial thought would be to create a trainer redesign for a few countries. This keeps with the link between trainers having the strongest links with sports and with the world cup the music industry has alot of involvement with artists creating anthems for the world cup. These examples of world cup anthems strengthens points I made in the essay mentioning how the music industry, fashion labels and sporting labels can all team together. 

Nike is also the official sponsor for the world cup, with design agency "I love dust" been in charge of some image making. This demonstrates more examples of design studios working with sports brands as I touched on in my essay. 

  Here are the artists who have made anthems for the past few world cups.

2014 - Pitbull, Jennifer Lopez 

2010 - Shakira 

2002 - Vangelis