Concept idea generation.

Concept idea generation

Bellow is an overview of the process I have gone through to gather a concept idea through mindmaping and word association. This helps me form a base on were to then take my intial concepts into visual ideas in the form of thumbnails which will develop into more detailed sketchs then develop into a digital final through use of feedback from peers and basic trial and error and experimentation through color, type, image and composition. All initial sketches and further development will be backed up by visual inspiration and conceptual inspiration.

Did some asking about on peoples thoughts when they think 'versatile' & 'universal'. These will form the starting point of concept generation as overall the outcomes need to be versatile & universal. I highlighted words which could provide visual word association through a brief mind map. 

After creating a brief mind map i came up with a range of words that could provide visual responses, i listed the ones that would prove strongest in development stages. I will look back on these through initial idea stages.

Texture

Legible

Informative

Grit

Accuracy

Consistency

Fresh

Timeless

Neutrals 

Pastels

Minimalist 

Contrast

Angular